Incredible india

CHANNELS: Several International Channels
DURATION: 60,30,20sec
YEAR: 2002
Slogan, Concept, Format & Treatment Design, Direction

 A series of five 60, 30, 20 secs short advertisement films for the Department of Tourism, Govt. of India as part of their new campaign.


Anu coined the slogan “Incredible India” and also created the campaigns first few films. These films were showcased in several forums and channels abroad to promote India as an alluring tourist destination internationally. “Incredible India” has been one of the Department of Tourism’s most popular and successful campaigns ever and the slogan “Incredible India” is still in use currently.

Incredible India

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Culture Mosaic

City Life

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